{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While a lot of deluxe brands drive direct exposure with social media marketing, celebrity collaborations and fashion programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main products have not altered much in years; it does not have TikTok, and does not give celebrities totally